Experience. Craftsmanship. Personal Service.
About Asheville Signworks
Owner-led and rooted in Asheville, our work brings together practical production knowledge, thoughtful design, and a belief that a great sign should be built to last.
Meet Elizabeth Maxwell
I've spent much of my working life creating things, solving problems, and finding the best way to turn an idea into something real. My background spans traditional printing, graphic design, public relations, sign fabrication, production management, and commercial project coordination.
Those experiences taught me that good design and good craftsmanship belong together. A sign has to communicate clearly, look great, and hold up to the demands of its environment.
Where It All Began
From Darkrooms to Digital Design
After earning a BA in Communications, I found my way into the graphics industry at Hewitt Press in Asheville. This was an era of wax-mounted artboards, photographically produced type, darkroom work, and enormous process cameras that exposed 20-by-24-inch negatives. I learned to strip film, make printing plates, work with customers, and handle the payroll and billing that keep a small business running.
Later, as Director of Public Relations for the Asheville Humane Society, I wrote, designed, and published a monthly newsletter, appeared on television to introduce adoptable dogs, provided humane education in local schools, and organized community events—including a Doggie Carnival. It was another kind of visual communication: understanding your audience and making a message matter.
Learning the Trade
A Career in Signmaking
In 2003, I began working with Jimmy Lamb of Lamb Sign Company, learning SignLab software, designing custom wood signs, guiding customers through artwork approvals, and helping with production.
Ten years later I joined Signarama of Asheville as a designer. Over eleven years I worked in many roles, including Production Manager and Personal Assistant to the owner, while learning more about sales and the demands of running a sign company. I loved the variety—and learned how to make production efficient without compromising quality.
Commercial Signage Experience
From Individual Signs to Complete Sign Packages
At Signarama, I also worked with large contracting groups on more complex commercial projects. I learned to read architectural site plans and prepared sign presentations and schedules covering ADA signage, building identification, entrance monument signs, directional and parking signs.
That background helps me understand how signs work together across a property—and why accurate specifications, clear communication, and good coordination matter just as much as the finished product.
A New Chapter
The Beginning of Asheville Signworks
After my long tenure at Signarama, a change in ownership eventually led to the shop's closure. One day I turned to my colleague Julie and asked, “Hey, if I start my own sign shop, will you come with me?” She thought about it for about five seconds and said yes.
We opened Asheville Signworks in March 2025. I never looked back.
Our Philosophy
Built with Pride. Built to Last.
Every project deserves sound construction, the right materials, and attention to the details customers may never see. Whether it's exterior business identification, dimensional lettering, vehicle graphics, or a coordinated commercial signage project, I bring that same standard to the work.
Same woman. Same standards. Every project.
Let's Make Something Great
Have a sign project in mind? Tell us what you're working on, and let's talk about how Asheville Signworks can help.
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